JANUARY Scion SALES
Scion posted January sales of 7,872 units. The tC sports coupe led the way with January sales of 2,947 units. The xB urban utility vehicle posted January sales of 3,319 units, an increase of 17.2 percent over last January.
Scion Named 'Future Collector Car' by CNNThat's right, if you are a Scion owner then you are driving tomorrow's classic. Scion is targeted at the young, thrifty and hip. The cars are simple, not terribly powerful and made to be easily customized. The tall, boxy Scion xB is the most popular model and the most instantly recognizable to American consumers. The version shown here is the xB Release Series 4.0 which features color-shifting paint.
Coolest Under $18K
The newly introduced Yaris, Scion xB and Scion tC are among the top 10 cars under $18,000, according to Kelley Blue Book. "We settled on the $18,000 price point, because it offers most buyers a monthly payment of less than $350 over the course of a five-year loan," said Jack R. Nerad, editorial director of Kelley Blue Book's kbb.com.
NO 4TH SCIONToyota has no plans to expand its youth-oriented Scion line because to do so would cause it to lose its cachet, the company's top executive told Reuters. Since the first Scions were introduced in 2003, the company has sold 160,000 of them in the USA. The average Scion buyer age of 31 makes it "the youngest brand in the industry," Press said.
